Thursday, July 8, 2010

Apple Executive to Join Tesla?



Tesla Motors has reportedly hired an Apple executive to assist the company with its storefront demonstrations. The company hired George Blankenship who is a retail executive and has experience working with Microsoft, The Gap, and Apple. He is now Tesla's vice president of design and store development. The hybrid and electric market is expected to expand over the next few years, and Honda Birmingham dealerships have already taken advantage of this trend with their hybrid models. Volkswagen is releasing a hybrid Jetta as well that will be sold at a Volkswagen Peoria dealership.

Nissan's Infiniti luxury line will feature a hybrid M35 model that will feature various Infiniti Prices depending on one's geography. Tesla will be adding many thousands of vehicles to storefronts across the nation as the company is now in the stage of increase its production capacity of its signature model, the Roadster, and is preparing for massive production of its Model S sedan that will sell at a lower price and in higher volume. The first cities in which a Tesla dealership will be opened are: Washington D.C., Toronto, and Tokyo.

However, the market for Tesla's vehicles is much larger than this, and Tesla will likely expand out to other large cities. The former Apple executive is largely responsible for the success that Apple and The Gap have had with their retail stores. Apple stores are noted for their unique design and success at driving consumers in for the browsing and purchasing of Apple products.

There are not that many manufacturers that have their own retail outlets, but Tesla is going to also go straight to consumer with their own retail stores throughout the nation. Tesla at the moment has 8 stores in the United States that sell its $109,000 Roadster sports coupe that is completely battery powered.

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