September Sales are Up and Down, Comparatively!

Whenever data is conflicting, there has to be an interesting story or reason behind it.  There are a few components to explain why auto sales have declined over the course of the summer but are actually higher than September 2009.  The cars from Ford Lincoln Mercury Cincinnati have been selling much better than last year at this time, and that is likely due to the fact that Ford has released some great new technology on their vehicles this year.  The vehicles from Honda Warwick also make up a bigger piece of the market share pie when compared to how they did at this time last year.

Despite all that great news, the experts at Edmunds.com are forecasting that sales for September 2010 are going to be higher than September 2009 but lower than just last month.  This could be partially because dealers like Mazda CT aren’t offering the same great incentives that they have in the past.  Another reason that some auto brands are experiencing bigger sales has to do with their production of quality economical cars.  It has been reported frequently lately that smaller cars are the way of the future.

Edmunds.com did not report about all the auto brands, but the six they mentioned that have had increases in the market share percentage have all made significant efforts in their compact car class.  Chrysler, Ford, and General Motors have increased their market share and now have, respectively, 10.1%, 16.4%, and 18.3% market share.  Chrysler has paired up to release the small Fiat, Ford just brought their Fiesta stateside, and GM has the upcoming Chevy Cruze and Volt.  Japanese giants Honda, Nissan, and Toyota have also increased their market share percentages.  Honda now makes up 11.2%, Nissan 7.2%, and Toyota has 15.2%.  These three brands also have strong competitors in the compact car class.

edmunds.com, september 2010 sales, auto sales september 2010