Don't be Dumb: Drive a Smart Car!

In a commendable last ditch effort to improve sales, Smart USA has a new Facebook campaign that blatantly points out the discrepancies between being smart and being dumb.  No one is going to say that driving a 2009 Hyundai Sonata is a dumb move by any means, but Smart wants you to realize that their efficient and non-wasteful ways are the example that the rest of us need to be following.  You local Honda Dealer Virginia has plenty of fuel efficient cars that no one can criticize as being gas guzzlers, and it is the gas guzzlers of the world that Smart is targeting.  When you consider that brands like Woodbridge Nissan are doing more than their fair share at trying to be green with their automobile designs, it is slightly more than infuriating to hear someone say they get around 14 mpg, "but that's good for a truck."  Smart would call that statement dumb and they are correct!

As far as sales go right now, Smart USA has only sold 83,000 units across the globe, which equates to a decline of 14.9%.  Some analysts might argue that taking such an opinionated stance on marketing (calling people dumb) might not be the smartest tactic to welcome buyers through their front doors, but we think it is a great way to get your attention!  The Facebook advertising post doesn't just poke fun at people who drive gas guzzlers; it shines a light on how wasteful Americans have become with their purchase habits.  You would think that given the current economic turmoils that people would be a bit more thrifty with their spending.

The advertisers at Smart point out that their cute little cars are safe and get great gas mileage.  They take up less room in parking lots and less room on highways.  If more people were to drive the Smart ForTwo, the world would likely be a better place.  By driving such large vehicles we have the need to fill them up with stuff.  All that stuff means we spend more money.  It really is a viscous cycle, and it is a cycle that Smart wants to see broken.  So, to sum it all up; don't be dumb, choose Smart!

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