The Chevy Volt may or may not also be included by Enterprise as a rental vehicle choice, although that would certainly make things more interesting. The Volt will be able to be purchased later this year from Louisville Chevrolet Dealers along with other top Chevy models. It would be interesting to see which model would garner more interest, although both models would likely be hard to rent due to a waiting list of interested customers.
Offering electric vehicles as rental options is a genius idea for introducing the electric vehicle to the domestic car market. A similar type of marketing technique would probably work for markets abroad as well. Automakers like GM and Nissan that have electric or hybrid models should do their best to offer their models to dealers to help interested buyers be able to use the model without risk.
Interested buyers can rent the Nissan Leaf without having to lease or purchased the model, and they can drive it for several hours to see what the model is capable of doing. By testing out the model, many buyers will be able to confront their doubts about electric or hybrid vehicles, and automakers like GM and Nissan only stand to benefit by offering their models to rental car agencies.
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